Our Purpose
$40 to Grow Your Business?
Damn Right.
You've mastered your craft – but marketing? That's a whole other beast. Brick x Brick was built to change that. Nothing you don't need and everything you do.
Just an easy-to-follow DIY marketing guide made for busy business owners like yourself.
Build a brand that beats out the competition
Your work speaks for itself — but if your brand looks cheap or inconsistent, customers will never give you a chance to prove it. That’s why we created visual branding tools that make you stand out from the crowd.
Learn how to market your company and get found online
Marketing doesn’t have to be complicated or expensive — it just has to be smart. We’ll walk you through the exact tactics that actually move the needle. We focus your time and effort on the platforms where your customers already hang out. No more guessing what works — just tried-and-true strategies that bring in business.
Convert more qualified leads that are worth your time
You’re not looking for tire-kickers or weekend side jobs — you want real customers who value your time and pay what you’re worth. Learn how to position your brand, set clear expectations, and close deals with confidence — even when business is booming.
Built for 2025's digital marketing landscape
We stay ahead of the curve – optimizing every guide for today's search behavior, platforms, and buyer expectations, including AI-powered discovery.
About
About Brand & Theory
Brand & Theory was built by Jonathan Wilson, a 15-year marketing pro who’s worked with global brands like Nike, Disney, and MLB.
After leading complex campaigns at big agencies, I quickly realized the same marketing tactics used by billion-dollar brands can work for small businesses — if they’re explained the right way. That’s why I created Brand & Theory — simple, powerful marketing guides made for contractors and tradesmen who want more leads without the agency price tag.
"I have been doing a lot of work, personally, on branding and understanding my clients. This is a fantastic tool with a that I have found very valuable for my small business, even if I wouldn't consider it "blue-collar". I'm excited to continue to revamping my marketing."
Owner, Photographer
"I honestly didn't know where to start with marketing so I just avoided it all together. Finding these guides has transformed my business in ways I didn't know I needed."
Owner, Greer Homes
"I couldn't justify the quotes that I received to build a website so I bought this Building a Website Guide and I was able to do it myself... saved myself over $20k, just a little sweat equity."
Owner, Collin Bros Construction
"This is just what I needed to get my cleaning business off the ground."
Owner, April Lane's Home Cleaning
"I bought the Brick x Brick guide because it was finally time that I spent some energy on my digital presence. I have had, hands down, the best revenue year – almost 3x from last year."
Owner, Finlay Roofing
"I bought my first guide in 2023, I have since expanded my business exponentially. I now have 4 full time employees and my mowing business has now become a full-service landscaping service."
Owner, River City Lawn Service
